WordPress is the most customizable CMS in the market today. You’ll have tens and thousands of plugins to try to your site and most of it are simplifies repetitive and tedious task. What is great about plugins, is that almost everyday, plugin developers come up with something unique. So if you have thought of something innovative for your site, chances are there is a plugin available for it.
Like in this blog, which shows you how to create an embeddable content plugin for your WordPress blog. There are various ways to share content, like Facebook shares, content curation, twitter, etc. But now you can embed your content to any site either as a way to advertise or just to promote a content.
Learn more about how it’s done in this guide: http://wp.smashingmagazine.com/2012/11/15/embeddable-content-wordpress/