#email marketing is one of the most effective marketing strategies. It has been used to send ads, request business contracts, solicit sales and even request for donations for a given non-profit cause. Whether its referral marketing, content marketing or simply the native advertising, almost all internet marketers that use these strategies agree that the value of a good email address list cannot be emphasized enough. Great news for all you Internet marketers and site owners! Popup domination will help you grow your email subscriptions list. This is one of the Internet marketing web apps has been generating a lot of buzz lately.
Grow Your Email List by Using the World’s Leading Email Capture Software and join over 23,000 customers who have seen their subscriber rate grow by up to 500%… overnight! Double or Triple Your Subscriber Rate!” –popupdomination.com
We just could not let all this excitement pass without satisfying our curiosity as well! Enough with the praise, let’s dig into Popup domination.
The Brains behind this great app
As the word suggests, this app pops up to users when they visit your site. This is one of the most effective ways to capture the attention of your site visitors. Well you may have a graphically appealing ad on your landing page or an animation that you are using for your campaigns, but a site visitor can miss those since he or she does not need to interact or input anything to continue using the site. A pop up is guaranteed to be seen by all your visitors, unless of course it’s someone who was aimlessly surfing the net. A few years ago, Michael Dunlop, a young Internet business entrepreneur and his friends toyed with the idea of having a pop up to request site visitors for email subscriptions. Fast forward to today and pop up domination is much more than just getting email sign ups. Users are merging it with their favorite email listing software, enjoying a variety of themes as well as viewing analytics (a feature of Popup Domination as of version 3.0 ). These are just teaser features-we will take a detailed look at these later.
To show its popularity, the official site, popupdomination.com has a counter of websites that are using this great piece of code. As of September 2014, the site was claiming it has over 48,000 Pop up Domination users. Who would have known that a basic concept could be developed into a great app with thousands of users? An Internet savvy Business entrepreneur of course.
How much do you have to part with?
There are 3 main licenses that you can choose from.
- The Standard package: It goes for only $47 and is limited to one website and 24 different pop up designs. However you are not allowed share that license on any other site.
- The Plus package: This offers you rights to install the app on 3 websites each with a variety of 24 popup designs and as many pop ups as you want. All this for only $77.
- The Pro package: For a developer who intends to share the license to his or her clients, then the pro license is the definitely best choice. A pro license goes for $97 and you can use it on as many websites as you please.
The beauty of this pricing plan is that all the packages that pop up domination offers you have close to similar features. You will enjoy A/B testing, analytics and deploy the exit pop ups regardless of the license that you buy. The only major difference is the permissions on the number of websites the 3 different licenses offer. Choose a license that best suits your needs. Popup Domination team is so sure you will love their app that they are willing to offer you a 60 day money back guarantee. Now that you have purchased Popup Domination, let’s go to the fun part of setting it up.
Installation and Configuration.
Popup Domination comes both as wordpress plugin and a standalone software.
The wordpress installation is pretty much a typical plugin installation. First download a zip file from the download page after purchasing your license. Go to your wordpress dashboard under the plugins section, you will find the “Add new” option(highlighted in the screenshot).Select the upload section and you will be given an option to choose a local zipped folder, the hit the install now button.
If all goes well at this point, you will receive a message:”plug-in installed successfully”. Don’t close your browser yet, the plug-in will not be loaded by wordpress until you click the “activate plug-in” option. Finally, enter your order number in the plugin settings area. The order number is usually given to users at the point of purchase.
Step 1: Navigate your browser to where popup dominations are installed. Trail that URL with “install/”
Step 2: You will be provided with a form to enter the database user and password. Please make sure the user you input has CREATE TABLE privileges on the destination database.
Step 3: You are now set if you see the “Success” message. As a security measure you know what to do with the install folder. Get rid of it!!Go to the root directory you installed popup domination and login using the credentials you set up.
- PHP: At least version 5.
- Mysql: Version 5.0 and above. The standalone version requires a database while the WordPress version will simply create tables on the existing WP database.
- FTP or a file manager service.
- WordPress 3.8 (optional).
As you can see from the specifications, unless you have a lazy server admin who is not keeping up with the times, the standalone version does not need much. The wordpress version requirement applies to popup domination version 3.0.
Uninstallation In case you have had enough fun playing with popup domination, or you may have had a hitch on your site and you want to uninstall it, simply de-activate the plug-in if you had installed it on wordpress. After that, navigate to your database and remove 3 tables namely: Popdom_campaigns,Popdom_analytics and popdom_ab. It’s easy to identify the tables since they have the same ‘Popdom_ ‘ prefix. Pop-up domination developers recommend you to use Wp_optimize plugin to remove the tables as an alternative to manually dropping the tables. The standalone uninstallation requires that you delete the whole directory and drop the database that you had set up earlier. We hope you won’t need to do this because you would be forgoing a great opportunity to leverage your email marketing campaigns.
Unique Features of the app.
- A/B Testing
Pop up domination can let you set up two different templates for the same campaign. You get to give your site visitors two different layouts at different times and observe which is having a greater impact. The A/B testing is a great feature for deciding what layout and popup features are more effective.
- Variety of themes and colour templates
Version 3.0 comes with many preloaded theme templates for your choosing. What’s more is that you can have as many as 14 colour schemes. Website owners who are very particular about uniformity will be able to customize pop-up domination such that it gives visitors a feel that the pop-up is part of the website.
- Content Customization
You can set a creative title for your popup. A brief introductory paragraph (in some themes) as well as a few easy to read points can be added to convince users to sign up. A picture is worth a thousand words, if you put an eye-catching photo at the popup, then you are probably going to get high conversions. The photos can either be uploaded or fetched from another web address. You can give the action button a unique name. Rather than the normal “submit” text, why not name it “sign me up!” or “join now”?
- Security Notification
You will all agree with me that it’s so annoying to login to your email and find spam. It could be a “rich” heir of a great inheritance requesting you for your bank details so that she can share her wealth with you. At times its some non-existent lottery, which you never signed up for, claiming you have just won a million dollars (how lame!!). Well, nowadays internet users will not do signups to newsletters for fear of being spammed. It’s up to you the site owner to assure them of no spamming. Popup domination developers know this too well. They have set up an area at the bottom of the popup for you to give your site visitors a security note. Use this space to declare to your site visitors that you respect their privacy, will not share this data with third parties and that you won’t be spamming them. It is also wise to notify them the period and frequency you will be sending them emails.
The analytics will show you which pages have more sign ups and conversions. This feature along with the A/B testing option can help you to determine which popup design converts the most.
- Intergration with Mailing software
Pop up domination can easily link with popular mailing software. You can set up and template of the email that you will be sending and also declare a frequency for sending the emails. Pop up currently supports Aweber, icontact, Mailchimp, CampaignMonitor and many others.
7. Affiliate Marketing
Did you know that you can earn extra income by becoming a pop up domination affiliate. If you have a click back account head over to the affiliates section on your settings page. You will prompted for your clickbank user name. All affiliaates are given an affliate link and in this case it will be a subdomain of clickbank.net. You can then place the link along with a banner at a place of your choice on your web site.
With all these amazing features, where in the world would you get a email marketing tool than this?
Popup Domination Vs Pippity
Pippity is another signup web application that basically does what pop domination offers. If you are torn in between making a decision on which app to choose, we give you two main reasons to go for Pop up domination :
- Popup Domination has exit pop-ups and pippity does not. Popup can be configured such that if a user clicks the exit button on the browser a pop up will appear.
- Pop up domination has mouse hover pop ups: If you prefer that the pop up doesn’t appear on page load, Pop up domination allows you to set an option that the pop up will appear after the user hovers the mouse over your site.
Limitations of Popup Domination 3.0.
- Popup domination does not work on wordpress that are less than 3.8.0.Maybe this is a good incentive for you to upgrade your core wordpress version.
- Popup domination refuses to install on wordpress sites hosted at wordpress.com. Let’s wait and see if future versions will solve this.
- Tedious upgrade steps. The upgrade process to newer versions of popup domination is quite a mile. You have to download specific files and then replace them on the server.
- Not everyone will rejoice at the sight of a popup on a site. If its not creatively implemented you may fail to sustain the interest of site visitors. Thankfully the A/B testing will help you design an pop up that is both eye catching and also generates conversions.
We highly recommend this tool for your internet marketing campaigns. The features show the developers have really done their homework in researching on how best to give user friendly signups. There is no doubt that WordPress is by far the most popular content management platform in the world. The wordpress plugin is bound to be successful and we hope that future versions of popup domination will offer more Internet marketing features. We know that software performance just like wine gets better with time. That said, a big thumbs up to the developers!