WordPress has become one of the most popular blogging and business website platforms used on the internet today. Unfortunately, many bloggers make the mistake of failing to build an email list. Email marketing is the 1 way to increase your subscriber count and sell your products or ideas. It is the most direct and personal way you have to reach out to your website visitors. Unfortunately, getting people to give you their email address isn’t easy. This is where popup plugins can help. By catching the attention of visitors to your site and letting them know in a memorable way why they should sign up for your newsletter, opt-in plugins can help you build your email list and raise your subscriber count. In this article, I cover my picks for the best free and low-cost opt-in plugin options for WordPress users.
Clifton’s Lightbox is a highly rated free WordPress plugin that will help you get more subscribers using a subscription form overlay. Content inside the box includes a customizable title, bulleted list, and a call-to-action for your site’s visitors to give their name and email address. This can be paired with either an image or video of your choosing, including YouTube videos. Currently, the plugin expressly supports GetResponse, Aweber, iContact, and MailChimp, though the developer states it should work with any other email marketing service as well.
Dreamgrow Scroll Triggered Box
This free WordPress plugin displays a fully customizable box once your reader scrolls down the page. The excellent thing about this plugin is that it doesn’t limit you to a subscriber sign up form – you can direct your visitor to like your page on Facebook, use your social bookmarking option, or take any other call-to-action that you choose. The box triggers based on an event that you specify – percentage of scroll, reaching the comments section, or more. This ensures that your visitors are already engaged with your content when they are presented with the call-to-action, increasing the likelihood that they’ll follow through.
Popup Extension for Newsletter
This free WordPress opt-in plugin was developed by Satollo and is intended to integrate with their Newsletter plugin. The ext of the popup is completely editable, as is the theme. Using various settings, this plugin allows you to control when the popup appears, as well as the theme, size, and border of the popup. The message shown is completely customizable, as is the placement of the subscriber form. Once your visitor enters their information, you can even configure a thank you message to be shown.
ITRO Popup Plugin
The ITRO Popup Plugin is a free option for WordPress that allows you to display a pop up message to visitors on your site. This can be anything from a subscriber form to an age validation for adult content. Your message can easily be configured using the WordPress post editor. Unlike other free WordPress plugins, this one offers a range of features, including fade-in and -out animation, automatic centering, automatic countdown for closing the popup, and a settable cookie expiration time. The message can be displayed on specific pages or posts, and every aspect of the popup is customizable. This is one of the most easy-to-use WordPress plugins you’ll find today.
Icegram is another free WordPress plugin that allows you to promote your newsletter in a variety of ways. In addition to the common popup option, you can also choose to display a small box near the bottom of the page, a notification bar across the top of the page, or in a chat box style pop up near the bottom corner. Few popup plugins give you this many options. Additionally, Icegram is compatible with all other WordPress plugins, WordPres themes, and even auto responders. Choose from 20 different themes, as well as a number of animations. You can run unlimited campaigns, display unlimited messages, and even time your messages to display after a certain amount of time has passed. Few free WordPress plugins do so much.
wpmudev WordPress PopUp
This plugin developed by WPMUDev is available in both a free and paid version. In the free version, you are given a number of options, including displaying a fancy popover style popup to your site visitors. Target your entire network or a specific URL. You can further customize your targeting in a number of ways, including targeting users who are not logged in, etc. This plugin is compatible with any WordPres theme and can also be used on Multisite and BuddyPres pages as well. In the $19 paid version, you can also target your message to visitors from a specific geographic location.
If you’re looking for a newsletter popup plugin that has everything, Optin Revolution could be exactly what you need. The free version provides you with a single unblockable popups that are completely customizable. Compatible with Aweber, Constant Contact, GetResponse, iContact, and Wysija, the free version is easy to configure and use. If you’re looking for a bit more, the professional version adds a number of additional tools including A/B/C/D/E split testing, adding popups solely to certain WordPress categories, posts, or pages, and analytics that allow you to track your conversion rates and statistics. In the paid version, you can choose to add Vimeo, YouTube, Wistia or self-hosted videos to your popups as well.
This simple popup plugin for WordPress only costs $15, but it lets you display far more than newsletter sign up forms. This plugin is compatible with just about any content, including HTML, banner ads, images, video, audio, PDF files, Iframe content, SlideShare content and more. Whether you need to display a contact form, alert message, work portfolio or even a Google Map, this popup can do it. Few plugins offer the amount of customization that Popup Press does; they bill themselves as “the most complete popups plugin” on WordPress. It’s even shortcodes compatible – something few other plugins offer.
The Ninja Popups WordPress plugin costs $18, but gives you the features of a far more expensive newsletter solution. Whether you want to get more subscribers for you newsletter or like you on social media, Ninja Popups can help. By locking your content until your visitors take the action you describe, this plugin converts far more visitors than more traditional popup plugins. With support for mobile devices, even those visitors who are using their tablet or phone to access your site will see your popup. There are many layouts and colors to choose from, or you can customize the popup as you wish. You choose how and when the message displays, and Ninja Popups is fully compatible with most email marketing services and social networks (including Pinterest).
If you’re looking for versatility, this $37 WordPress plugin is what you need. Not only can you promote your newsletter via popup, you can also choose to place opt-in forms into your comment section, in the side bars, or even embed them into blog posts. This plugin is compatible with form auto fillers, including Facebook Connect. Analytics tracking allows you to see how well your message is working. You even have the choice of keeping your popup from displaying until your site visitor attempts to exit the page. One of the biggest benefits of this plugin is that once you’ve paid for your license, you receive free upgrades to newer versions for life.
One of the best single-pay WordPress newsletter popup solutions is Popup Domination. At only $47, it’s difficult to find other solutions that will offer you so much for so little. This plugin uses lightbox popups to help you convert visitors into subscribers by allowing you to target your message to specific pages. In addition to being compatible with WordPress, Popup Domination has a stand-alone option that allows it to be used on any other website as well. The plugin supports all mailing list software, and allows you to completely customize every aspect of your popup. Add promotional images, bullets, customize your button text and security notes, and more. Unlike other popups that feel more spammy, these lightbox popups are very professional looking – which is what makes them so successful.
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